Increase your influence and impact with a coaching methodology specifically designed to enhance business performance.

Which best describes your desired outcome? 

Find the right coach for your leaders and organization

Strengthen your coaching muscles and increase confidence

Traditional Coaching Models are Failing Leaders and Organizations

Designed to mirror clinical therapy, the predominant coaching models used today were never intended to support leaders in advancing strategic priorities within the business world.

The traditional coaching models encourage coaches to show up “blank”, leaving their professional experience behind.

The entire methodology is grounded in the belief that a coaches job is to ask questions not provide independent insights or answers.

This approach may lead to high levels of self reflection but therapy based questions without strategic consideration often fall short for leaders.

Coaches trained under these models are not taught how to blend coaching with business expertise and outcomes.

Clinically minded coaches ask questions that lack strategic alignment. The organizational dynamics and business performance are often overlooked.

Even worse, experienced professionals turned “Coaches“ often inappropriately toggle from coach to expert and fall into the trap of telling leaders what they “should“ do without holding enough space for true discovery.

In both scenarios, leader and coach miss strategic partnership opportunities.

Leaders often feel that coaching sessions generate insight but don’t translate into confident execution or improved organizational performance.

Leaders fail to see large scale transformation or tangible business results, sometimes leaving the business to wonder if the coaching is happening in a silo.

Decisions made during coaching are mis-aligned with the goals, perspectives, and needs of employees across the entire organization.

Coaching sessions feel more like pontification without meaningful action or progression.

Coaching can feel surface level and therapeutic.

Leaders leave feeling like they’re being told what to do versus having ownership over next steps.

Leaders & Organizations Deserve

A coaching methodology specifically designed to…

  • Meet the demanding needs experienced by leaders.

  • Drive measurable performance outcomes within organizations.

  • Ensure confident execution and improved organizational performance.

  • Help leaders navigate the complexities of the business world.

  • Ensure that coaches seamlessly and appropriately flow between coach, strategic partner and subject matter expert based exclusively on the needs of the leader.

Our methodology is specifically designed to drive measurable performance outcomes within organizations.

We train coaches to work within the context of:

Business Goals

Strategic Priorities

Leadership Performance

The leaders our coaches support aren’t just reflecting, they’re executing, advancing, and delivering on what matters most.

We develop business-focused coaches and match them with leaders and organizations ready to drive strategically aligned business performance.

Find the right coach for your leaders and organization

Strengthen your coaching muscles and increase confidence

Join our Coach Training program today!

Learn more
  • "If you are a leader, coach, or consultant who is serious about making progress towards your biggest goals, I can’t encourage you enough - Join the CFBC!"

    -Jamie Henriod

    Executive, Business Owner, Former Chief of Staff at Zappos!

  • From my very first session, the Center for Business Coaching stood out for its thoughtful structure and facilitation. The breakout sessions are incredibly effective for solidifying learning and putting ideas into practice in real time, and I love being able to connect with other professionals in a way that truly feels like community.

    -Lorien Hunter

    Director of Development, CASA of Humboldt

  • "I’d recommend the Center for Business Coaching to any coach or consultant who wants to deepen their skills and increase their impact."

    -Brooke Bohan

    Owner, Sweet Spot HR

Why our Coach Match Program works for business leaders and coaches

Founding Members & Premier Partners

Energage BSMH Bookelicious Dhalia TalentEQ Evolve Sweet Spot HR Aspire Leadership Consulting Modea Red River Foods SSP America Sandbox K&C Energage BSMH Bookelicious Dhalia TalentEQ Evolve Sweet Spot HR Aspire Leadership Consulting Modea Red River Foods SSP America Sandbox K&C Energage BSMH Bookelicious Dhalia TalentEQ Evolve Sweet Spot HR Aspire Leadership Consulting Modea Red River Foods SSP America Sandbox K&C

"Working with my coach has transformed me from an efficient leader into someone who truly leads from the front. There has never been a problem that I brought where I didn't leave our session with a clear path forward on exactly how I was going to approach it."

Giulia Umile, VP Customer Base Sales